About

Cole Feldman in front of the Golden Gate Bridge

Hello and welcome to my website about breaking into tech sales!

My name is Cole Feldman and I’m the founder of Break Into Tech Sales.

In 2017, when I started my tech sales career as an Account Executive for Yelp, I had a lot to learn. To be honest, I was really bad at sales in the beginning.

Luckily, I had a patient manager and talented coworkers. My manager gave me constant feedback and I “shadowed” the top sales reps at the company to learn what made them successful. I also read sales books and wrote down everything I was learning.

And that’s how Break Into Tech Sales got started.

I had so many notes about cold calling, qualifying, building rapport, objection handling, pitching, closing, etc. I thought to myself, “I should publish this for other people who are getting into tech sales.” So I started writing the blog.

Now, the website gets over 10,000 views per month and 400+ students have enrolled in our online course.

Our mission at Break Into Tech Sales is simple: help people get jobs in tech sales.

If you’re just getting started, here are some of our best resources:

If you want to take the course on Udemy but feel like you can’t afford it, send me a message on LinkedIn and I’ll give you a coupon code that will let you enroll in the course for free.

Many thanks,
Cole

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