Don’t Answer Unasked Questions

Don’t Answer Unasked Questions We hear it over and over on recorded calls. The prospect asks for one answer, and the salesperson gives two (sometimes three or four). Oftentimes, this happens with rookie reps that don’t know what exactly to […]

Never Interrupt Your Prospect

Never Interrupt Your Prospect If there were Ten Commandments for sales, one of them would be: Thou shalt not interrupt thy prospect. One of the worst mistakes that you can make as a salesperson is to interrupt your prospect. If […]

How To Ask Better Questions In Sales

How To Ask Better Questions In Sales Asking questions is one of, if not the most fundamental key to success in sales. According to research from Gong.io, after analyzing 25,537 B2B sales conversations using artificial intelligence, they determined that the highest […]

The Magic Of Tone-Matching For Phone Sales

The Magic Of Tone-Matching For Phone Sales Tone-matching (a.k.a., mirroring) is the trump card when it comes to tone. Tone-matching is exactly what its name suggests: matching your tone with your prospect’s. There are two situations in which to use tone-matching: […]

The Power Of The Pause On A Sales Call

The Power Of The Pause On A Sales Call According to research from Gong, in which they analyzed 67,149 sales call recordings, they found that top-performing sales reps actually pause 5x longer (~1.5 seconds) than they’re average-performing peers (~0.3 seconds). […]

How To Master Your Tone For Sales

How To Master Your Tone For Sales In a previous post, we talked about Mehrabian’s “7-38-55” rule and why the tone of your voice is an important part of selling (especially over the phone). But practical advice on this topic […]

The Importance Of Tone In Sales

The Importance Of Tone In Sales The “7-38-55” rule, originally researched by UCLA professor Albert Mehrabian in the 1960s, suggests that communication consists of the following: 7% words 38% tone of voice 55% body language The actual numbers are up […]